You thought the matador was the only daredevil?
What’s a huge aspect of the world that college kids don’t really pay attention to? If you guessed Economics or the Business Industry then you are correct. We usually don’t pay that much attention to advertisements but they play a huge role in society. Imagine not having advertisements, pretty hard right? In our society, most advertisers put a lot of thought into how they want to advertise their product, the colors they use,fonts and they even think about the background. Advertisers know what diverts your attention towards specific signs and they use those tactics to make their new signs. When you glance over a sign you usually see people promoting their new product and how awesome it is, but what about the deeper meaning to them, the message behind the surface?
I’ve picked an advertisement from a coffee maker called Stella and their slogan is “the bite of coffee” in between two little frame like designs, which is on the bottom right hand corner on the left of the actual image of the miniature coffee maker. This advertisement displays , it shows from the nose down to the ending of young woman’s red lips with a brownish white background so that they can focus more on the face.The illustrator knows that red lips are very eye catching. Then there is an eight legged spider on top of the red luscious lips but this spider is not the usual black, fuzzy, creepy arachnid because it is molded by coffee beans.I believe that this advertisement is trying to sell risk taking.
In America, almost everyone drinks coffee, including myself. People drink coffee because it gives them the quick energy they need, they are addicted to it, and they like the way it taste or all of the above. The spider is a huge symbolic character, when you think of spiders you think of poisonous, dangerous, and creepy critters right? The spider is shaped as combination of coffee beans because that’s what coffee is, poisonous and so drinking it, you are therefore a risk taker. Coffee stains your teeth, has caffeine which happens to be very addictive, causes coffee breath, causes anxiety, restlessness and the list continues, and us coffee lovers frankly don’t care. Speaking from my point of view, I believe people still love coffee because it has become the normal thing to do, just wake up make a cup of coffee before you go to work or school or just run to Dunkin Donuts or any other available coffee place.
The spider could symbolize a lip ring and that is another risk taking action, getting a piercing, I should know I do have three.This activity risk taking because you’re going to make your newly, clean piercing out into the world of germs & bacteria and infections, even diseases. Hopefully people get it done by a professional so the risk of getting diseases from dirty needles are lowered. It’s risk taking because not only are you risking your health when getting a piercing, for example if you get your tongue pierced you can possibly mess up your teeth, and you are taking a risk from the pain that you’ll go through for a couple of seconds.
The illustrator of this advertisement probably thought that it would catch people's attention but is not the most attractive way to get customers to buy their coffee machines because most people don’t like spiders. Others might think that it was really creative in how they displayed their slogan. With my interpretation of the advertisement
I picked the title, “you thought the matador was the only daredevil?” because of course there are more reckless things that people can do like being a matador but did you really think about how risky it was just drinking coffee or getting piercings?
